Mike Kinsley remembers sitting with partner Dan Herb and a couple of buddies in the parking lot of the soon-to-open HomeTown Heroes in West Islip last June as they admired the fresh mural of the business’ logo on the store’s outside wall.

Armed with a business degree from Long Island University’s C.W. Post campus in Brookville, Kinsley knew the importance of creating a brand that people will remember.

“We wanted it nice and big so everyone could see it,” said Kinsley, 28, a lifelong West Islip resident who actually worked at that same Higbie Lane location for a previous deli owner.

And people did take notice of the painting, which was done by a graffiti artist friend. He got a lot of positive feedback. But he didn’t get a permit, as required by Islip Town codes, and when someone complained, Kinsley was slapped with a citation since from the town because current Islip Town code doesn’t allow for outdoor commercial paintings.

A year after putting up a mural to promote his new business, Mike Kinsley is planning to take it down in September because current Islip Town code doesn’t allow for outdoor commercial paintings. But the code may soon change under proposed new rules that will be presented to the town board.

A few trips to court later in an attempt to get a variance, Kinsley decided to give up to save on legal fees. He plans to take down the mural, like two other nearby shops, Café Mojo and Candy Lane, have done. He has been given until Sept. 29.

Now, nearing the July 10 one-year anniversary of HomeTown Heroes, Islip is considering a revision of its code regarding murals.

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In the future, the town’s planning commissioner may be given the sole discretion to classify an outdoor painting as a mural and grant permits, as opposed to having applicants go before thw town's public safety enforcement department for a more formal review.

That would allow others, perhaps those looking to paints murals like the one on HomeTown Heroes, to avoid the same trouble Kinsley faced.

Town spokesman Kevin Bonner said the revision needs to be approved by the town board. The proposal isn’t on the July 20 agenda at this point, but even if it is eventually approved, HomeTown Heroes wouldn’t necessarily qualify for the easier review because the proper procedures were originally not followed, Bonner said.

However, Bonner said Planning Commissioner Gene Murphy promised to "reexamine the HomeTown Heroes case and see what can be done" before the final wording is set.