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LI singer's video hits No. 1 on country site
A Plainview singer had a few minutes in country music’s national spotlight last weekend, with the video of her new single “The Christmas Song,” the holiday staple, taking the No. 1 spot on CMT.com, Country Music Television’s website. She topped the likes of country stars Taylor Swift and Tobey Keith.
Lisa Matassa, 40, said she was elated but not surprised when she saw her video on top.
The video, filmed in Manhattan, features Matassa in a snow-covered forest and a home-video montage, backed by the Broadway Youth Ensemble.
CMT's senior director of music programming and promotion, Stephen Linn, said the automated video rankings are based on the number of times a video is viewed on the site. At one point on Dec. 4, her version of “The Christmas Song” had the most views on the site and had the second highest number of views for the day, next to Swift’s “Ours.”
“The Christmas Song” is also among the top five holiday song downloads from Play MPE, a music distribution service used by labels to sell music to radio stations. The video had about 24,000 views on CMT.com as of Friday morning.
Linn said he thinks the video’s success was due to a combination of its look, Matassa’s sound and the holiday theme.
“It comes at a time when people are beginning to look for that and when we’re [CMT] beginning to offer it,” he said. “Also, her voice is perfect for that song and the choir, obviously, was excellent for that video."
Matassa has been working since April with two-time Grammy-nominated producer Bobby “Guy” Graziose on a new sound, which features a blend of rock and country music. Matassa’s team has dubbed it “Long Island Country.”
“Me Time,” Matassa’s first album, hit iTunes March 28. Her next album, “Sunrise Highway,” will find its way into digital stores Dec. 21.
Matassa, who's now in Nashville, has toured all of the United States since January.
Matassa said she misses Long Island, but she is able to cope because of the excitement of the journey she is on.
“The fact that I’m experiencing the ride of a lifetime,” she said. “I don’t know where it’s gonna take me, but right now it doesn’t matter.”