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St. James brothers turn longboarding passion into business
Last summer, Matteo Pino was sitting in his parent’s car coming home from Longboard Loft, a skate shop in Manhattan. Discouraged by the long drive from the city, Matteo jokingly began talking to his parents about an idea.
“Wouldn’t it be cool if we opened a longboard shop by us?” Matteo asked, only 14 at the time.
Surprisingly, they encouraged the idea and began offering names they could...