A driver stopped at a New Rochelle stop sign lost $46,000 on Monday afternoon when two men walked up to his car and robbed him in broad daylight, police said.

The incident at the corner of Brookside Place and Sidney Street, about a block from the Iona College campus, was reported at 5:27 p.m., New Rochelle police Capt. Joseph Schaller said Tuesday.

A Brooklyn man who owns ATMs in the city was making his rounds and had just finished filling a machine at a deli on North Avenue, Schaller said.

He stopped for a stop sign at the corner of Brookside and Sidney and was approached by two men, one on the passenger side and the other on the driver's side, Schaller said. The man on the passenger side brandished a handgun. "He ordered the driver to get to the floor, and he took his money," Schaller said.

The two robbers then ran over to a gray vehicle and drove off, Schaller said.

It is unclear if the men knew each other, Schaller said. "I don't believe it's a random incident," he said. "It appears (the victim) was targeted."

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No injuries were reported. It wasn't immediately known if there were any eyewitnesses, and no description of the men or the getaway vehicle was available, Schaller said.

Anyone with information on the robbery can call New Rochelle police at 914-654-2300.