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Cablevision makes commitment to high school sports

Woodbury: Theresa Chillianis, president of MSG Varsity, on

Photo credit: Newsday/Photo by Howard Schnapp | Woodbury: Theresa Chillianis, president of MSG Varsity, on Wednesday, September 9, 2009 in Woodbury, New York. (Photo by Howard Schnapp)

The slickly produced TV commercials, full of fresh young faces and what initially appears to be a cryptic message, suggests something out of a national Nike campaign.

The fact it actually is for a local cable channel focused on high school sports is telling, as it illustrates the commitment - in money, clearly, but also in labor and even channel position - behind MSG Varsity.

No one...

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