Cablevision makes commitment to high school sports
Photo credit: Newsday/Photo by Howard Schnapp | Woodbury: Theresa Chillianis, president of MSG Varsity, on Wednesday, September 9, 2009 in Woodbury, New York. (Photo by Howard Schnapp)
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The slickly produced TV commercials, full of fresh young faces and what initially appears to be a cryptic message, suggests something out of a national Nike campaign.
The fact it actually is for a local cable channel focused on high school sports is telling, as it illustrates the commitment - in money, clearly, but also in labor and even channel position - behind MSG Varsity.
No one...