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Cartoon Characters Prod Kids to Nag for Unhealthy Foods

Quick ReadStudy finds TV ads key element in why young children whine for sugary treats

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If you're a parent, you've no doubt heard plaintive wails from your child as you traverse the treat-filled aisles of the grocery store.

And, you may have wondered, what makes even preschoolers yearn so desperately for the character-shaped marshmallow cereal? Or the prepackaged frozen meal in the brightly colored box?

New research suggests one culprit: those cutesy cartoon characters...

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