FDA rejects new name for high fructose corn syrup

This file photo shows the nutrition label on

This file photo shows the nutrition label on a can of soda with the ingredient high fructose corn syrup, in Philadelphia. (Sept. 15, 2011) (Credit: AP )

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High fructose corn syrup won't get a wholesome new name after all.

The Food and Drug Administration on Wednesday rejected the Corn Refiners Association's bid to rename its sweetening agent "corn sugar."

Given the sweetener's bad reputation in recent years, the association submitted an application to the agency in 2010 to have the product renamed on nutrition labels.

But the FDA...

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