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Menstrual Cycles May Affect Women's Shopping Patterns

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The hormonal fluctuations associated with women's menstrual cycles could color their shopping habits, research suggests.

"Our goal was to investigate how a woman's menstrual cycle impacts consumption desires, product usage, and dollars spent within the food and beautification domains," study first author Gad Saad, a professor of marketing at the John Molson School of Business, said in a news...

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