Menstrual Cycles May Affect Women's Shopping Patterns
The hormonal fluctuations associated with women's menstrual cycles could color their shopping habits, research suggests.
"Our goal was to investigate how a woman's menstrual cycle impacts consumption desires, product usage, and dollars spent within the food and beautification domains," study first author Gad Saad, a professor of marketing at the John Molson School of Business, said in a news...