A 99-pack of beer? Yep, it's real – at least in Texas.
Austin Beerworks launched “the world’s first and only 99-pack” of its Peacemaker Anytime Ale on Thursday.
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The brewery introduced the "99-pack for $99" deal with a minute-long video on its website.
“You can have a Peacemaker pretty much anytime,” the video explains. “Since you can drink it anytime, you’re going to want to have more than a few on hand.”
The brewery thought about having a 12-pack, but decided that wasn’t enough. It “landed on the perfect size – the 99-pack,” which is 82 pounds of beer squeezed into a seven-foot-long case, according to the brewery’s website.
"What started out as a joke became very real when we realized how much people love the idea of 99 beers for $99.99,” Austin Beerworks co-founder Michael Graham said in a news release.
The brewery’s Facebook page, which has nearly 15,000 likes, has been flooded with comments about the 99-packs.
“How does it feel to be the most popular brewery in America (or the internet) right now?” one person commented on the page.
“Anytime is a good time for 99 beers,” another commented.
But there is a catch: The 99-packs will only be available in Austin, Texas, and the brewery is only releasing a limited number of cases.
According to Austin Beerworks’ Facebook page, there will only be about 20 to go around this weekend.
Don’t worry; Austin Beerworks said they’d make more.
they sell a 99 pack of beer for 99 dollars... I know what we're doing this weekend boys pic.twitter.com/c07VpeijjJ— Connor (@ConnorMissino) August 29, 2014
The 99 pack officially hit stores today. Coincidence? pic.twitter.com/IkncBrg3fP— RedditCFB (@RedditCFB) August 28, 2014