HERSHEY, Pa. - Pennsylvania's most iconic chocolate maker is doubling-down on one of its most popular treats.

The Hershey Company on Tuesday announced its Hershey Kisses Deluxe.

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The new Kisses, on sale Nov. 5, will be twice the size of a normal Kiss — the oversized, chocolate chips wrapped in silver foil — and feature a hazelnut center and rice crisps in the chocolate.

The bigger Kisses are wrapped in gold foil and, according to the company's website, will be packaged in quantities ranging from 3 to 75. The three-Kiss box will cost $1; the 75-piece gift box will be $32.

Company officials tell USA Today the innovation is the biggest since the central Pennsylvania company added almonds to the Kisses 25 years ago.