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Westchester looks to '#GivingTuesday' for support
Black Friday and Cyber Monday have become post-Thanksgiving traditions, and now "#GivingTuesday" is being added to the calendar.
Only this new dedicated spending day is more about helping others than scoring a great bargain.
New York’s 92nd Street Y and partners, including the United Nations Foundation, are pushing for the Tuesday after Thanksgiving to be recognized as a national day of charitable giving. New York City Mayor Michael Bloomberg gave his blessing to the day with an official proclamation, citing the need for philanthropy in the wake of Hurricane Sandy.
Westchester County charities also have joined in to help launch the day with the social media savy moniker into a recognized part of the holiday season. Westchester Children's Museum in White Plains, the Wolf Conservation Center in South Salem and the Volunteer Center of United Way, based in Tarrytown, all have partnered with #GivingTuesday by promoting it to their followers on Facebook and Twitter.
The Children's Museum announced on Twitter that an anonymous donor offered to match all donations recieved Tuesday.
The Wolf Conservation Center, no stranger to social media fundraising campaigns, announced that any donations received on Tuesday will be doubled thanks to a matching grant from the Handler Family Foundation. Taking charity a step further, the nonprofit announced it will donate half of the revenue received for its "Adopt-a-Wolf" program from Nov. 23 to Nov. 27 to the U.S. Humane Society and Food Bank for New York City to help families and pets affected by Hurricane Sandy.