Frequently Asked Questions

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What you need to know as an advertiser

Why Pay-Per-Click Marketing?
Pay-per-click advertising is one of the fastest growing and most effective ways that advertisers are using the Internet to grow their businesses. You control your ads, where they are placed and how much your want to spend – and only pay when someone clicks onto one of your ads.

Why Topic or Content Based, Instead of Keyword Based?
Our advertising experts have done the work, so you don't have to. As an example, instead of guessing the 100 keywords that may be relevant to sports memorabilia, your ad will run for all sports memorabilia traffic on Newsday.com, regardless of what keywords are searched for. In all cases, you choose which topic areas of Newsday.com that are most relevant to your business.

When Will I Start Getting Traffic to My Website?
Immediately. As soon as your account is set up and funds are deposited into your account, you start getting traffic the same day.

Where Will My Ads Appear?
Your ads will appear directly embedded on Newsday.com pages having content associated with the topics you signed up for. For example, when you promote your hotel bookings site, your ad could show up on a search for graphic design results page. See below for an example!

Example of an Article Page

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