Best Practices Guidelines

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Newsday.com's PPC Advertiser Guidelines
Newsday.com requires listings to adhere to guidelines designed to create a fair, effective, and profitable marketplace. Failure to comply with the guidelines listed below could result in poor click-through rates, and in some cases, suspension from Newsday.com’s PPC marketplace.
Field Lengths

Listing Style
The most effective listings are concise and clearly define the service or product offering. Our matching technology will associate your Website to relevant topics, but you are responsible for clearly identifying your product or service in the listing.

Do:

• Provide relevant titles and descriptions
• Create listings with actionable language

Do not:

• Use excess capitalization, punctuation, and non-standard language
• Repeat words or the use of unnecessary phrases like "buy now" or "click here"

Example of good listing:

URL Linking:
Our system follows your Target URL and analyzes that page for content. Topics are suggested based on the content of your page.

if you have more questions call 1-877-PerClick for more information