Ikea is being criticized for deleting images of women from the Saudi version of its furniture catalog, a move the company says it regrets.
Comparing the Swedish and Saudi versions of the catalog, the free Stockholm newspaper Metro Monday showed that women had been airbrushed out of otherwise identical pictures showcasing the company's home furnishings.
The report raised questions in Sweden about Ikea's commitment to gender equality, and the company released a statement expressing "regret" over the issue.
"We should have reacted and realized that excluding women from the Saudi Arabian version of the catalog is in conflict with the Ikea Group values," the company said in a statement.
Women appear only infrequently in Saudi-run advertising, mostly on Saudi-owned TV channels that show women in long dresses, scarves covering their hair and long sleeves. In imported magazines, censors black out many parts of a woman's body including arms, legs and chest.
When Starbucks opened its coffee shops in the conservative, Muslim kingdom, it removed the long-haired woman from its logo, keeping only her crown.
Ikea's Saudi catalog, which is also available online, looks the same as other editions of the publication, except for the absence of women.
One picture shows a family apparently getting ready for bed, with a young boy brushing his teeth in the bathroom.
However, a pajama-clad woman standing next to the boy is missing from the Saudi version.
Another picture of five women dining was removed altogether in the Saudi edition.
Swedish equality minister Nyamko Sabuni noted that Ikea is a private company that makes its own decisions, but added, "For Ikea to remove an important part of Sweden's image and an important part of its values in a country that more than any other needs to know about Ikea's principles and values -- that's completely wrong."