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What: C. Wonder Where: 48 Main St.,

What: C. Wonder
Where: 48 Main St., East Hampton and 5 Main St., Southampton
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19 new stores in the Hamptons this summer

Is it the right time to open a store in the Hamptons? "My feeling is that the answer is, 'Yes. Yes it is,' " says veteran designer and television personality Isaac Mizrahi, who opens his first shop in Southampton this summer.

Mizrahi calls the East End "a happy place." And he's not alone. From specialty skin-care boutiques to purveyors of high and not-so-high fashion to housewares and home furnishing stores, there are a slew of new options for retail happiness in the Hamptons this summer. Have a look. -- By Anne Bratskeir

What: Missoni Home Where: 50 Jobs Lane,
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(Credit: Gordon M. Grant)

What: Missoni Home
Where: 50 Jobs Lane, Southampton
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What: Isaac Mizrahi Where: 44A Main St.,
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(Credit: Barbara Alper)

What: Isaac Mizrahi
Where: 44A Main St., Southampton
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What: Joe Fresh Where: 66 Jobs Lane,
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(Credit: Gordon M. Grant)

What: Joe Fresh
Where: 66 Jobs Lane, Southampton
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What: C. Wonder Where: 48 Main St.,

What: C. Wonder
Where: 48 Main St., East Hampton and 5 Main St., Southampton
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What: Aesop Where: 55 Main St., East
(Credit: Handout)

What: Aesop
Where: 55 Main St., East Hampton
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What: Pier Group Sports Where: 28 S.
(Credit: Handout)

What: Pier Group Sports
Where: 28 S. Etna Ave., Montauk
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What: Relax Sag Harbor Where: 150 Main
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(Credit: Randee Daddona)

What: Relax Sag Harbor
Where: 150 Main St., Sag Harbor
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What: Serena & Lily Where: 332 Montauk
(Credit: Handout)

What: Serena & Lily
Where: 332 Montauk Hwy., Wainscott
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What: Shari's Place Where: 29 Main St.,
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(Credit: Gordon M. Grant)

What: Shari's Place
Where: 29 Main St., Southampton
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What: Homeport Town Where: 764 Montauk Hwy.,
(Credit: Handout)

What: Homeport Town
Where: 764 Montauk Hwy., Montauk
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What: Happy Feet Where: 2 Bay St.,
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(Credit: Randee Daddona)

What: Happy Feet
Where: 2 Bay St., Sag Harbor
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What: Salon Bar Where: 66 Newtown Lane,
(Credit: Handout)

What: Salon Bar
Where: 66 Newtown Lane, East Hampton
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What: Breezin' Up Where: 56 Main St.,
(Credit: breezinup.com)

What: Breezin' Up
Where: 56 Main St., Sag Harbor
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What: Made in Montauk Where: 12 S.
(Credit: Handout)

What: Made in Montauk
Where: 12 S. Etna Ave., Montauk
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What: Milly Where: 54 Main St., East
(Credit: Handout)

What: Milly
Where: 54 Main St., East Hampton
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What: alice and olivia Where: 79 Main
(Credit: Handout)

What: alice and olivia
Where: 79 Main St., East Hampton
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What: New York Sunshine Surf Club Where:
(Credit: Handout)

What: New York Sunshine Surf Club
Where: 28 Nugent St., Southampton
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Aerin’s new Southampton shop from designer Aerin Lauder

Aerin’s new Southampton shop from designer Aerin Lauder has a bevy of great luxury items that make perfect host(ess) gifts. 83 Main St., Southampton, 631-353-3773

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What: Encore Sports Where: 171 Main St.,
(Credit: encoresurfandsports.com)

What: Encore Sports
Where: 171 Main St., Amagansett
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