Mitt Romney took the first step on the road to recovery when he said, in effect, "I am Mitt Romney and my campaign has a problem." But it's not surprising that Romney's decision to admit weakness and shake up his campaign message is being greeted with derision.

This is a law of politics: The hounds bay for change in the campaign and then trash you when you make it. In fact, the reason campaigns -- and presidencies -- cling to people and messages that fail is precisely because the story about the change overwhelms the change itself. The story invariably becomes "campaign in disarray."

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Of course, if the polls tick up for Romney, then we will all say this -- the elevation of senior adviser Ed Gillespie and the repositioning of lead political strategist Stuart Stevens -- was a turning point. But here's the problem: Romney needs to go a step further and say: "I am Mitt Romney, and I have a problem." And if you think it's hard to change a campaign, try changing the candidate.

Writer Carter Eskew is a co-host of The Insiders blog, offering commentary from a Democratic perspective on the 2012 election, and was the chief strategist for the Gore 2000 presidential campaign.