Newsday's Al Iannazzone takes you inside the Knicks.
Classic Knicks jingle turns into a fortune
If you're a Knicks fan, you know this song by heart. And if you're not old enough to remember the championship era, you have this season in your heart.
The story behind how the "Go NY Go NY Go" song became a beloved part of Knicks history is a success story that even the man behind it still can't believe.
"This started," Jesse Itzler said, "with a jingle."