Newsday's Al Iannazzone takes you inside the Knicks.
Amar'e re-ups with Nike Basketball
What lockout? Amar'e Stoudemire is still making money.
The Knicks all-star power forward on Wednesday announced he has re-signed with Nike. He did so via Twitter with a video that showed him signing the deal. You can see it here: http://www.twitvid.com/27OAQ
Stoudemire, who is in Las Vegas with his family cheering on his daughter in the Kids Artistic Review Nationals, could not be immediately reached for comment.
According to a person with knowledge of the situation, the contract will keep Stoudemire in Nikes for another five years and will keep him as one of Nike Basketball's biggest stars, along with Kobe Bryant and Kevin Durant. Nike has been a huge sponsor of Stoudemire's annual basketball academy, which attracts some of the top high school age big men in the country. A few years ago at his camp, Stoudemire gave pointers to a powerful young forward from Oklahoma City named Blake Griffin. The two then reunited in Los Angeles for a memorable dunk-a-thon when the Knicks and Clippers met in November.
Carmelo Anthony is also a Nike athlete, but he's under the Jordan Brand label. His deal has four more years on it.
Stoudemire often made reference to the impending expiration of his deal with Nike and did consider moving to another brand. Some NBA players have even left the traditional American companies like Nike and Adidas for Asian companies such as Li-Ning, who signed Shaquille O'Neal and Baron Davis, among others, and Anta, who signed Kevin Garnett and Luis Scola.
Stoudemire will still get some coveted exposure to the lucrative Asian market via Nike Basketball, which is planning a tour to China in August. Stoudemire will be there along with Bryant and others, but don't expect him to participate in any exhibition games. A recent report suggested Stoudemire might play alongside Bryant in a game, but a person close to Stoudemire said it "will not happen."
Before heading to China with Nike, Stoudemire is planning to meet up with several of his Knicks teammates, including Carmelo, next week in Los Angeles for some workouts.
In August and September, Stoudemire will actually be spending money, rather than making it, when planning begins on schools he is building in both Senegal and Mali. Coincidently, Stoudemire's work there is related to the NBA's Basketball Without Borders program.