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Adamek-Cunningham draws nice rating for NBC
The NBC fight card featuring heavyweights Tomasz Adamek and Steve Cunningham turned out to be a successful for nearly all involved.
It didn’t work out well for Cunningham, who thought he was robbed. Adamek (48-2, 29 KOs) scored a 116-112, 115-113, 113-115 split-decision win over Cunningham (25-5, 12 KOs). Many observers believed Cunningham deserved the decision.
Cunningham’s plight notwithstanding, it was a win for NBC and Main Event promotions boss Kathy Duva as the fight drew an overnight rating of 1.2 and a 3 share.
It took a lot for Duva to get NBC and its parent company Comcast to get on board with the idea of broadcasting a boxing match live. But she was successful and the card was, too.
NBC’s show came on the heels of the CBS card the previous Saturday that featured a bantamweight championship fight between Leo Santa Cruz and Alberto Guevara. The card drew a 1.3 rating and a 3 share, which translated into roughly 1.5 million viewers.
Viewership numbers on the Adamek-Cunningham fight will be available later this week.
It’s certainly possible that some viewers might’ve been turned off by the scoring, but no one can deny that boxing on free TV can work if the matchmakers continue to put together quality matchups.