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DJ3K puts Steiner empire in spotlight

Quick ReadJeter's 3,000th hit is the sort of thing that makes traditionalists cringe, and the sort of thing upon which Brandon Steiner has built a memorabilia empire.

Brandon Steiner, CEO of Steiner Sports, swings Derek

Photo credit: Craig Ruttle | Brandon Steiner, CEO of Steiner Sports, swings Derek Jeter bats stacked in the company warehouse of the sports memorabilia company. Steiner has deals with the Yankees, MSG, Giants/Jets and many other entities to sell memorabilia. (July 20, 2011)

NEW ROCHELLE, N.Y.

Christian Lopez was here Tuesday, doing what celebrity visitors do when they stop by the headquarters of Steiner Sports: Signing stuff.

In his case, it was baseballs inscribed thusly: "I Caught DJ3K."

Tomorrow evening, Derek Jeter, the guy who hit the ball Lopez caught, will be back on duty, autographing an array of items related to his 3,000th career hit --...

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