Before the Giants accomplish any feats this season, Tom Coughlin wants them to focus on their feet.
The coach has been fixated on the feet this preseason, constantly reciting his newly phrased philosophy -- "Be where your feet are" -- in an effort to improve concentration, eliminate distractions, and connect with a roster of players from a generation he until recently knew nothing about.
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So what exactly does it mean to be where your feet are?
"Mindfulness. Mindfulness," he said. "If you're going to be in the gym, be in the gym. Be where your feet are. Stay in the moment. Take care of one moment at a time. While you're here, you deal with your football, deal with your job. It's all the same type of theme."
Just a few years ago, that was pretty simple. The Giants schlepped the players up to Albany or elsewhere for training camp and they were isolated from family, friends and distractions. The focus was easy (or easier) to maintain. Now?
The Giants practice in view of the New York City skyline and all of the temptations that includes. Their families are at nearly every camp practice. And even during the times the players are supposed to be working, they each have a palm-size device that lets the outside world flood into the team's facility: a smartphone.
Coughlin has said in the past that he and his coaching staff have studied millennials and how they process information. They are trying to adapt to the way young players think and learn. That goes for everything from having playbooks on iPads to playing music during warm-ups that engages a desire for them to multitask (stretch and listen at the same time).
There are times, though, when Coughlin wants them all to be uni-tasking. To be where their feet are. To be in the moment.
"We've always had lots of statements about things of that nature," he said of mantras in the past. "It's just been reinforced more heavily, to the point where the guys are repeating it."
Yes, several of the players have used the line in the early stages of training camp so far, most noticeably Odell Beckham Jr. -- the main millennial -- which is a sign that he is at least listening to Coughlin's message with his ears, no matter where his feet might be.