FLORHAM PARK, N.J. -- With quarterback Sam Bradford as the face of the Rams' franchise, coach Jeff Fisher knew he needed an offensive coordinator who had experience, a successful track record and a knack for developing young quarterbacks.
"Everything that I heard about him is true, and more," Fisher Wednesday said of Brian Schottenheimer, who became the scapegoat for the Jets' offense last season and ultimately was run out of town two years before his contract expired.
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Fisher said he brought in Schottenheimer for several reasons, including his communication skills and experience cultivating young quarterbacks. And he's hoping that knowledge will lead the Rams (3-5-1) to a home win Sunday against the Jets.
The Jets averaged an NFL-best 172.2 rushing yards per game in 2009 -- Mark Sanchez's first year. But as they shuffled new receivers in and out, they strayed from the ground-and-pound focus and finishing fourth (148.4) in 2010 and 22nd (105.8) in 2011. That, coupled with Sanchez's third-year struggles, signaled the end of the Schottenheimer Era in Florham Park last year.
Bradford, who ranks 19th among NFL quarterbacks with a 62.2 percent completion percentage and an 85.3 QB rating, said Schottenheimer's presence has "absolutely" improved the Rams' offense. "I feel better with what we're doing at this point in the year than I did last year," Bradford said.