Pete Carroll brought his high-octane, high-energy approach to Seattle today in his introductory news conference as the Seahawks' head coach. His buzzword: competition.

“What you’ll hear a lot from us in this program, this program is about competition,” he said. “We’ll see in all aspects of the work that we do that we will be in a relentless pursuit of a competitive edge in everything we’re doing.

“We’re going to compete like crazy. Maybe like you’ve never seen. And I hope that will be the theme that will rise to us and that will be the most important part of it, because we are in the most competitive world that you can be in in the NFL. I can’t wait to get this thing underway. I can’t wait to get it started.”

So why would Carroll leave his fiefdom at USC? 

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"I know it’s going to be hard," he said. "I know it’s going to be difficult. And people from where I come from want to say, ‘Gosh, why would you do that when you win all the time in college football and here you’re going into the meat grinder of the NFL?’ I couldn’t be more prepared for it. I couldn’t be more excited about it. I can’t wait to get started.”

It'll be an interesting run for Carroll, who has been fired twice as an NFL head coach: in 1994 after just one season with the Jets, and in 1999 after three seasons in New England. But a twice-fired NFL coach who succeeds on his third go-round isn't unprecedented - see: Norv Turner of the Chargers. He was fired by the Redskins and the Raiders, but is now entrenched as San Diego's head coach. The Chargers face the Jets on Sunday.