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Super Bowl ads show off offers you can't refuse

Celebrities, dancing lizards, a screaming squirrel and an animated thumping heart made their way into this year's Super Bowl ads, offering some light humor but relying, as industry experts expected, more on the traditional styles of past years.

With a price tag of $2.7 million for a 30-second spot, advertisers typically go all out for the chance to capture the more than 90 million viewers...

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