The signature on these must-have articles of couture is well known in many fashion circles: NFL. The Giants' win over New England sent thousands of fans shopping Sunday night to be the first on their blocks with Super Bowl championship, shirts, caps and jackets and other memorabilia.
Modell's sporting goods stores opened their doors soon after the Giants' 21-17 victory and planned to keep the lights on until the lines dwindled, about 2 a.m. Monday.
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In Farmingdale, dozens of people stood in line inside the store off Route 110.
Hats were selling for $20 to $30; T-shirts from $20 to $30; jackets were $180; and, of course, a foam finger with the team logo under the word "4x Super Bowl Champions" was selling for $10.
"Why did I come here first thing after the game?" asked Jennifer Napoli, 36, an accountant from Lindenhurst. "Because I'm wearing my shirt to work tomorrow." She bought two championship shirts and a championship towel for her Zumba class.
Friend Jenn Price, 27, of Lindenhurst, bought a shirt with players' signatures on it.
"I still have the old shirt from 2008," she said. "They're keepsakes."
Mark Hanna, 52, of Farmingdale, was at the store with his young daughters, ages 10 and 13. He said he bought the championship gear because "we have to show off." The girls said they would wear their shirts to school Monday.
People on line were decidedly civil to one another. They waved little flags and shouted, "Go Big Blue" as they entered store.
The scene was the same at other locations. Police were alerted to a large crowd outside a store off Hempstead Turnpike in East Meadow, where a worker said people stood outside for a chance to get in and buy Giants championship gear. No problems were reported.
Manager Jeff Giamanco said the Farmingdale store opened "the minute the game clock hit zero."
He said the fans had been great during their wait. "Even late at night, everyone's nice," he said. "Patient. Great fans. Everyone's ecstatic. This is good for business, good for New York."