Super Bowl buzz may be generating in New Orleans for the big game Feb. 3, but the city is already getting its playbook ready for next year, when the NFL championship is played in the Meadowlands.
Although the game will be played at MetLife Stadium, the home of the Giants and Jets, the mayor said the league wanted to take advantage of the city's energy, so it will transform midtown into an NFL village in the days leading up to the game.
Broadway between 44th and 34th streets will be renamed Super Bowl Boulevard between Jan. 29, 2014, and Feb. 1. From noon to 11 p.m. on those days, the city will bar vehicles for various events, including concerts and a display with the Vince Lombardi trophy.
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During last year's Super Bowl week in Indianapolis, fans could fly down a zip line, and the NFL's event planners said they aim to top that.
"Our intent is to create the epicenter of entertainment and football along those 10 blocks," said Mary Pat Augenthaler, the NFL's vice president of events.
Next year's game will be the first Super Bowl played in the Northeast, and in an open-air stadium there, too. The mayor and the NFL said they have provisions for keeping players and fans comfortable in cold weather.
Bloomberg added that the elements have always been part of football, and in his experience, created good sports memories.
"The best game I ever went to . . . was the Colts-Giants at Yankee Stadium," he said, referring to the December 1958 NFL Championship that's dubbed the "Greatest Game Ever Played."
No matter what temperature the thermometer reads or what teams duke it out at MetLife Stadium, the NFL said the city should net a half-billion dollars in revenue from the Super Bowl.