Super Bowl ads: The best and worst, including Samsung, Chrysler, Taco Bell

Go Daddy aired its "Perfect Match" commercial during Go Daddy aired its "Perfect Match" commercial during the Super Bowl, featuring supermodel Bar Refaeli and character actor Jesse Heiman. Photo Credit: MCT

advertisement | advertise on newsday

We came. We saw. We got kind of grossed out. Thank you (Not) Go Daddy for making our Super Bowl ad viewing experience a uniquely unpleasant one.

Beyond that (and Beyonce that) -- in the rush of ads that fill every Super Bowl viewer's experience when not heading to the refrigerator or bathroom -- there wasn't all that much this year to kvetch or kvell about. (Except the lights, another story.)

Sure, there were good ads, but this year's crop felt depleted for some reason. Animals, humor and cars that can do anything short of curing flu -- they were all here as usual, in abundance. But nothing stood out, or at least in the way that Go Daddy did.

And with that, on to the best ads of Super Bowl.

1. Samsung Galaxy. This has it all, and by "all," I specifically mean "everything" -- very big stars (Seth Rogen, Paul Rudd, LeBron James, Bob Odenkirk), along with humor, sharp writing and an effective send-up of other Super Bowl advertisers, while managing to twist it all around into a self-parody. Somehow this minimovie-within-an-ad also had to sell a new smartphone, and did that as well. A complete winner.

advertisement | advertise on newsday

Mobile/Tablet users click here

 

2. Chrysler/Ram. Radio commentator Paul Harvey, who died in 2009, stole the whole Super Bowl ad parade with his stark, powerful hymn to the American farmer. A brilliantly produced late game ad that forced viewers away from whatever they were doing, his "So God Made a Farmer" tribute was one of those elemental moments that force consumers -- yes, consumers, because consuming is what Super Bowl advertising is all about -- to think about America, heroes, God... and even buying cars. A terrific ad.

Mobile/Tablet users click here

 

3. The movie trailers. Sorry, I know this is like a Time magazine Person of the Year that turns out to be a smartphone, but the movie trailers were excellent -- "Star Trek into Darkness," "Oz, The Great and Powerful," "Fast and Furious 6."

Mobile/Tablet users click here

 

advertisement | advertise on newsday

4. VW, "Get in, Be Happy." I know this got some buzz about being somehow racist, but "racist" how? Seemed fun, lighthearted, good-natured and harmless.

Mobile/Tablet users click here