It's the most wonderful time of the year as kickoff for the Super Bowl at MetLife Stadium approaches.
In the week leading up to the Super Bowl, the NFL will transform 13 blocks of Broadway into a football wonderland known as Super Bowl Boulevard.
In an homage to the Winter Olympics, fans can ride down a 60-foot high, 180-foot long toboggan run in the middle of Times Square. Tickets for the Toboggan Run Engineered by GMC are $5 and go on sale Wednesday, Jan. 22 at ticketmaster.com. All other attractions at Super Bowl Boulevard, from getting an up-close look at the Vince Lombardi Trophy to the Super Bowl Virtual Theater displayed on the facade of Macy's Herald Square, are free and open to the public.
NFL stars will be available for autograph signings at the concert stage during the day, and at night it will come alive with musical acts from across the region.
The family-friendly environment will have attractions from NFL Rush Zone and NFL PLAY 60, including a field goal kick, to help kids stay active despite the cold weather.
Super Bowl Boulevard will be open from noon to 10 p.m. from Wednesday, Jan. 29 through Saturday, Feb. 1 before the Super Bowl on Feb. 2.