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Astorino: Bee-Aware on the Bee-Line
Westchester County Executive Rob Astorino is urging Bee-Line riders to Bee-Aware.
Taking a page from the New York City Transit system's popular "If You See Something, Say Something" ads, the county has come up with its own ad campaign to get riders to report suspicious packages left unattended on buses.
The "Bee-Aware" ads were made possible by a $433,000 grant from the U.S. Department of Homeland Security and will appear on TV and radio as well as ads on buses and in bus shelters.
"The bombings in Boston on Monday are a tragic reminder that we cannot become casual in efforts to prevent terrorism," Astorino said. "Citizen vigilance is a major part of that. The purpose of this campaign is to raise awareness among riders that if they see a suspicious package that is left unattended, they should notify the driver or call the police."
The Bee-Line is the second-largest bus system in New York State, with a weekday ridership of 115,000. Last year, some 32.1 million people rode Bee-Line buses.