Can an outdoor sports event be a big deal if Brandon Steiner does not collect and sell dirt associated with it? Apparently not. As part of an exclusive agreement with American Pharoah jockey Victor Espinoza that was announced Monday, Steiner Sports said dirt from Belmont Park will be included in some products, along with signed pictures, an offer to have Espinoza sign Belmont tickets and "fan experiences" with him.
American Pharoah, center breaking out of the gate in the start of the 147th Running of the Belmont Stakes at Belmont Park Race Track in Elmont June 6, 2015. Photo Credit: Newsday/ J. Conrad Williams Jr.
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