It will not surprise you to learn that the TV executives behind coverage of the NCAA Tournament are thrilled to have Kentucky in the field with an undefeated record.
That is the event's No. 1 story line, by a wide margin.
"As long as they stay undefeated that is going to be the main theme throughout the tournament," CBS Sports chairman Sean McManus said. "There are other great stories, as there always are.
"But you have a team trying to be the first undefeated team since Indiana in 1976, and that adds a lot of mustard not just for the basketball fan but for the casual fan who might not have an interest in college basketball but does not want to miss history being made."
David Levy, president of Turner Broadcasting, noted that for ratings purposes, it doesn't matter whether Kentucky goes all the way, only that it goes into the championship game undefeated.
"We don't need 40-0," he said, smiling. "We only need 39-0."