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Bill Simmons at it again

Twitter is adding video content to bolster ad

Twitter is adding video content to bolster ad revenue in a bid to reach $1 billion in sales by 2014. (Credit: Getty Images, 2011)

Bill Simmons has a history of trouble with the Twitter police at ESPN – including twice being banned from tweeting for a time – for sharing blunt opinions with his more than two million followers.

But that hasn’t deterred him. Thursday night he was at it again. First he tweeted a complaint that a crack he made about Dwyane Wade was deleted from late editions of “SportsCenter’’ and added a reference to Stephen A. Smith: “I should have just ripped people to shreds like SAS did.’’

Then he lamented the lot of a studio analyst, writing: “The rigidity of studio TV is really discouraging. Let's just say that A LOT makes sense after these past 8 months.”

Simmons still was tweeting as of early Friday. ESPN issued a statement later in the day that read, "We've had conversations with Bill. Our focus is on Game 5 of the NBA Finals."

Tags: ESPN , Twitter , bill simmons

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