Watchdog

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Islanders surging in TV ratings, too

John Tavares, center, of the New York Islanders

John Tavares, center, of the New York Islanders reacts after he score on goalie Steve Mason of the Philadelphia Flyers in the third period of a NHL hockey game at Nassau Coliseum. (April 9, 2013) PHOTO CREDIT: KATHLEEN MALONE-VAN DYKE (Credit: Kathleen Malone-Van Dyke Kathleen Malone-Van Dyke)

As the NBA demonstrated last season, playing a lockout-truncated schedule is a good way to boost ratings, since each game takes on added importance.

So it has been in the NHL this year, with many teams posting big increases. But even taking that into consideration, the three teams in the New York area have been particularly impressive.

The last time Sports Business Journal studied all regional sports networks in late March, the Devils, Islanders and Rangers ranked 1, 2 and 4 in ratings increases relative to last season.

As of Friday, the teams still were producing (by the modest standards of hockey ratings, that is), with the Islanders averaging 0.48 percent of homes (up 129 percent from the final rating for 2011-12), the Rangers at 1.7 (up 72 percent) and the Devils at 0.51 (up 55 percent.)

The Islanders are up 267 percent in the adults ages 25-54 demographic, and the Rangers are up 124 percent.

Tags: MSG , Rangers , Islanders

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