Neil Best leaves no stone unturned in the world of sports media.
Kevin Durant, LeBron James and NBA's star power overcome small market
Don’t bother shedding a tear for the NBA or ABC over being stuck with Oklahoma City, the nation’s 45th-largest television market, in the Finals.
OK, so you probably weren’t planning on shedding a tear anyway. But the point is, the league and its broadcast TV partner need not do so either.
That is because unlike baseball and hockey, where familiar logos drive interest and ratings, the...