Watchdog

Neil Best leaves no stone unturned in the world of sports media.

Max leads in early-morning ratings

Jared Max’s 4 a.m. to 6 a.m. show on ESPN Radio averaged 10.7 percent of men ages 18-34 listening at that hour in May – the highest such figure for any show on either New York sports talk station. In the core demographic of men ages 25-54 he averaged 5.1 percent compared to WFAN’s 5.6, the narrowest gap between the stations in any day part.

Granted, the competition is modest in the wee hours. But Max’s popularity is noteworthy because it suggests he is being judged only on the quality of his work. Thirteen months ago, he wasn’t so sure.

“Are we ready to have our sports information delivered by someone who is gay?" Max asked on the air during an emotional monologue one morning in May, 2011. "We're going to find out.’’

Now we know.

Tags: ratings , Jared Max , ESPN Radio

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