Watchdog

Neil Best leaves no stone unturned in the world of sports media.

Bill Simmons at it again

Twitter is adding video content to bolster ad

Twitter is adding video content to bolster ad revenue in a bid to reach $1 billion in sales by 2014. (Credit: Getty Images, 2011)

Bill Simmons has a history of trouble with the Twitter police at ESPN – including twice being banned from tweeting for a time – for sharing blunt opinions with his more than two million followers.

But that hasn’t deterred him. Thursday night he was at it again. First he tweeted a complaint that a crack he made about Dwyane Wade was deleted from late editions of “SportsCenter’’ and added a reference to Stephen A. Smith: “I should have just ripped people to shreds like SAS did.’’

Then he lamented the lot of a studio analyst, writing: “The rigidity of studio TV is really discouraging. Let's just say that A LOT makes sense after these past 8 months.”

Simmons still was tweeting as of early Friday. ESPN issued a statement later in the day that read, "We've had conversations with Bill. Our focus is on Game 5 of the NBA Finals."

Tags: ESPN , Twitter , bill simmons

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