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What's a UFC win worth on Twitter?

Johny Hendricks listens as Georges St. Pierre, of

Johny Hendricks listens as Georges St. Pierre, of Canada, is interviewed following their UFC 167 welterweight title in Las Vegas. St. Pierre won by controversial split decision. (Nov. 16, 2013) (Credit: AP)

The UFC was one of the early pro sports leagues to integrate Twitter into its marketing and promoting of events and fighters.

Many things go into determining how many followers a fighter has -- from performance in the cage, to engagement on Twitter, to sponsorship campaigns, to existing profile/status in the UFC, to at least a dozen other things.

So here's a question: how much is a UFC win worth in Twitter followers?

Using UFC 167 as the event of measure, with a time span of Friday, Nov. 15 to 12:30 p.m. Monday, Nov. 18, here's a look at how each fighter grew on Twitter.

First, the winning fighters, in descending order from main event to first prelim.

FIGHTER NOV. 15 NOV. 18 GAIN
Georges St-Pierre 833,299 848,391 15,092
Rashad Evans 313,221 315,973 2,752
Robbie Lawler 15,413 16,154 741
Tyron Woodley 22,408 25,534 3,126
Ali Bagautinov 9,759 10,037 278
Donald Cerrone 109,101 110,298 1,197
Thales Leites 2,827 2,956 129
Rick Story 44,333 44,678 345
Erik Perez 23,308 23,567 259
Jason High 11,022 11,176 154
Sergio Pettis 10,961 11,060 99
Gian Villante 3,191 3,209 18
Average gain     2,015

 

And now for the losing fighters:

FIGHTER NOV. 15 NOV. 18 GAIN
Johny Hendricks 106,568 120,619 14,054
Chael Sonnen 382,186 383,050 864
Rory MacDonald 68,337 68,667 330
Josh Koscheck 177,911 178,112 201
Tim Elliott 1,961 2,000 39
Evan Dunham 31,838 31,913 75
Ed Herman 14,478 14,607 129
Brian Ebersole 17,309 17,387 78
Edwin Figueroa 1,752 1,758 6
Anthony Lapsley 339 369 30
Will Campuzano 800 893 93
Cody Donovan 1,940 1,985 45
Average gain     1,329

 

What does any of this prove? Nothing really, especially with such a small sample size. But it did make for some interesting number-crunching here on Monday afternoon.

This makes the third time in 72 hours Hendricks lost to St-Pierre, first via split decision in the actual fight (you know, the thing that really matters), and then again in fan vote to share the EA Sports UFC video game cover with Jon Jones. Of course, many people believe Hendricks won the fight Saturday night.

Tags: ufc 167 , ufc , georges st-pierre , johny hendricks , tyron woodley , josh koscheck , chael sonnen , rashad evans

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