Last June, Chris Weidman stood among his fellow UFC champions to model the fight promotion's new Reebok apparel.
And now, like several of his stage-mates that day, the undefeated middleweight champion from Long Island will be sponsored by Reebok.
"I've spent a lot of time with Reebok leading up to this day and believe wholeheartedly in the vision they have for MMA and combat training around the world," Weidman said in a statement. "I'm proud to join their ranks and look forward to working alongside them to continue to develop and support the sport that I love at every level. I'm looking forward to what's to come!"
The UFC entered into its partnership with Reebok late last year. Since July 2015, UFC fighters have only been allowed to wear Reebok gear during fight week and at UFC-sponsored events. Fighters receive a percentage of Reebok sponsor money for each fight based upon their tenure with the promotion. In addition, Reebok has signed 13 UFC fighters to individual contracts, including UFC women's bantamweight champion Ronda Rousey, women's strawweight champion Joanna Jedrzejczyk and interim featherweight champion Conor McGregor.
Weidman (13-0) last fought in May when he stopped Vitor Belfort in the first round at UFC 187. Weidman will next defend his title against Luke Rockhold at UFC 194 in Las Vegas on Dec. 12.