WWE WrestleMania 29 generated more than $100 million in economic impact, study says

The Rock and John Cena wrestle during WrestleMania The Rock and John Cena wrestle during WrestleMania 29 at MetLife Stadium in East Rutherford, N.J. (April 7, 2013) Photo Credit: Chris Ware

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A study by a consulting firm that measures the economic impact of special events has concluded that last April’s WWE WrestleMania 29 festivities in New York and New Jersey generated $101.2 million for the region.

The study, conducted by the Toronto-based Enigma Research Corporation and commissioned by WWE, calculated the final number as the “direct, indirect and induced impact derived from spending by non-locals visiting specifically for WrestleMania 29.”

“The entire week of events helped generate a tremendous boost for our economy, and we look forward to the possibility of MetLife Stadium hosting a future WrestleMania,” New Jersey Gov. Chris Christie said in a news release.

WrestleMania 29, according to a WWE release distributed just before the end of the April 7 show, was the highest grossing live event in WWE history and the highest grossing entertainment event in MetLife Stadium history, totaling $12.3 million. The announced crowd was 80,676.

WrestleMania "is a great opportunity to really market the city to an international audience that tends to stay longer and spend more when they're here," Emily Mayrath, communications director for NYC & Company, New York City's official tourism bureau, said before the show.

WrestleMania 30 will take place on April 6, 2014 at the Mercedes-Benz Superdome in New Orleans.

With Alfonso Castillo
 

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