Watchdog

Neil Best leaves no stone unturned in the world of sports media.

49ers-Packers game draws massive audience

San Francisco 49ers quarterback Colin Kaepernick (7) talks

San Francisco 49ers quarterback Colin Kaepernick (7) talks to Green Bay Packers defensive end Mike Daniels (76) after an NFL wild-card playoff football game, Sunday, Jan. 5, 2014, in Green Bay, Wis. The 49ers won 23-20. (AP Photo/Mike Roemer) (Credit: AP Photo Mike Roemer)

Sunday night's 49ers-Packers game at frigid Lambeau Field averaged 47.1 million viewers, which Fox said was the largest audience for a wild-card playoff round at least since 1988, the farthest back its records could document.

In Milwaukee, 58 percent of homes watched the game, including 80 percent of those with a television in use. In San Francisco, the figures were 40 and 74.

From 7:30 to 7:51 p.m. Eastern Time, the audience ballooned to 53.4 million.

The 47.1 million was far more viewers than the most-watched non-sports program of 2013, the Academy Awards, which averaged 40.3 million.

CBS drew an average audience of 30.9 million for the Chargers-Bengals game earlier Sunday, the best in 19 years for the early Sunday game on wild-card weekend.

Tags: Fox , CBS

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