Watchdog

Neil Best leaves no stone unturned in the world of sports media.

Rangers are buzz beaters

Henrik Lundqvist #30 of the New York Rangers

Henrik Lundqvist #30 of the New York Rangers looks on before playing against the New Jersey Devils. (Feb. 7, 2012) (Credit: Jim McIsaac)

My level of anticipation for Nielsen’s annual Year in Sports roundup is a sign I have been on the business / media beat way too long. But check out some of the highlights:

The Rangers were the No. 1 NHL team in online “buzz,’’ a measure of mentions on various sites, narrowly edging the Bruins. (The Islanders ranked 13th.)

Tim Tebow had the top-selling sports biography, doubling second place Michael “The Blind Side’’ Oher.

AT&T Wireless was the biggest TV advertiser in sports, doubling second-place Bud Light.
Peyton Manning had the top N-Score – a measure of endorsement potential – among Caucasian consumers.

Serena Williams was No. 1 among blacks, Tom Brady among Hispanics and Roger Federer among Asians.

Derek Jeter’s 3,000th career hit was the most buzz-generating event of the MLB season, far ahead of Albert Pujols’ three home runs in a World Series game.

Martin Brodeur’s N-Score of 14 led all active NHL players. The long retired Wayne Gretzky’s figure: 203.

Tags: Rangers

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