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Watchdog

Neil Best leaves no stone unturned in the world of sports media.

Will London be 'Hunger' Games for NBC?

Men try to pull arrows from a target

Photo credit: AP

When someone asked Mark Lazarus, chairman of NBC Sports Group, to name a breakout sport during the London Olympics he initially was stumped, leaning on the network’s long-time staples.

Lazarus referenced swimming (“great natural rivalries’’), gymnastics (“obviously always big’’) and diving (“always strong’’), veering from the norm only by adding there would be “a little bit more’’ women’s...

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