Neil Best leaves no stone unturned in the world of sports media.

CBS lets Bill Cowher loose in booth

Bill Cowher, right, talks with safety Troy Polamalu

(Credit: AP)

TV networks rarely use programming gimmicks for NFL games, mostly because when you have a ratings juggernaut in hand there isn’t much point in tinkering.

But CBS is going that route Sunday, in a way that actually sounds sort of interesting – or at least harmless.

Three of its studio stars – Bill Cowher, Boomer Esiason and Shannon Sharpe – will join established game booths to work games...

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