A model poses in an Abarth Turbo T-Jet car displayed at the Italian carmaker's booth on March 5, 2013 on the press day of the Geneva car Show in Geneva. The Geneva International Motor Show opened its doors to the press under a dark cloud, with no sign of a speedy rebound in sight for the troubled European market. The event, which is considered one of the most important car shows of the year, will again be heavily marked by the crisis in Europe after an already catastrophic year in 2012.
I don’t think [the demographic mix] will change radically. I think when we’ll see more women is when we have the automatic, and we’re planning to add the automatic in the Abarth at some point, only because we’re getting that feedback from customers.
Abarth allows us to be somewhat schizophrenic ... You can have a regular 500 ad that's very mainstream, that we can show it at 8 o'clock on NBC — and then we can do something really edgy with Abarth and run that on sports, late night, things like that.
Abarth allows us to be somewhat schizophrenic ... You can have a regular 500 ad that's very mainstream, that we can show it at 8 o'clock on NBC — and then we can do something really edgy with Abarth and run that on sports, late night, things like that.More quotes »
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