Shilpa Shetty, Indian Bollywood actress and part owner of the Indian Premier League cricket team, the Rajasthan Royals, listens to a speaker during the launch of water purifiers in New Delhi on June 1, 2013. Swedish global household appliance brand Electrolux launched a range of water purifiers in India and appointed Shetty as brand ambassador.
I said, ‘I need to be more challenged,’ and that’s when the Electrolux opportunity came up, and I took the initiative ... It’s about how to be happy and challenged in what you do.
Electrolux has no expertise in water purifiers, which we will provide in a bid to help them enter the portfolio globally. We are deciding the markets where the products can be launched
The television and audio products market is indeed very tough in India with lot of competition and low margins. Still there is space to grow ... We will not use the Electrolux brand for an entry into this segment, but probably something else.More quotes »
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