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Xerox

NEW YORK, NY - MAY 01: Session notes with Xerox at Wired Business Conference in Partnership with MDC Partners at the Museum of Jewish Heritage on May 1, 2012 in New York City.

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  • Balancing brand name recognition

    so-called "influencers" like lawyers, journalists and entertainers about its brand name. A 2003 ad said: "When you use 'Xerox' the way you use 'aspirin,' we get a headache." More recently, a 2007 ad read: "If you use "Xerox" the way you use "zipper," our trademark   Read more »

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About Xerox

Xerox Corporation (NYSE: XRX) (name pronounced /ˈɛksːrɒks/) is a global document management company which manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies. Xerox is headquartered in Norwalk, Connecticut (moved from Stamford, Connecticut in October 2007), though its largest population of employees is based in and around Rochester, New York, the area in which the company was founded.

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