Disney Vacation Club has signed a multi-year contract with the timeshare exchange company Group RCI.
The deal, which goes into effect Jan. 1, means RCI will become the exclusive exchange provider for Disney Vacation Club members, which allows them to use their DVC "points" to rent rooms at non-Disney resorts around the world. At the same time, RCI's more than 3.6 million members will now be able to trade into DVC timeshares.
Disney had previously contracted with RCI competitor Interval International of Miami. A Disney spokeswoman said Disney will no longer work with Interval once the RCI contract kicks in.
In a statement, Disney's Celebration-based time-share division says the pact with RCI, a subsidiary of Wyndham Worldwide Corp., will provide members with "a significantly broader range of resort experiences," including access to destinations across six continents and 25 countries.
"Group RCI has the management depth, technology resources and global marketing infrastructure to align with Disney Vacation Club’s strategic growth plan,” Disney Vacation Club President Jim Lewis said in the statement. “This relationship will provide our member families with the most diverse experiences possible beyond our signature Disney Vacation Club resorts.”
The moves comes with Disney Vacation Club working to lure new buyers by convincing them that it offers more than access to Disney's own resorts and theme parks. The company has made the exchange feature the centerpiece of a television-advertising campaign it launched earlier this year. (More on that here: Download DVCcampaign.doc.)


