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Ikea to launch hotel line
A few years back, there was the man (no names, as he's been given enough ink) who slept in a New Jersey Ikea. Perhaps that's where the Scandinavian retail giant got the lightbulb burst to start a budget hotel chain?
Whatever planted the seed, the home goods monolith is doing it big, not surprisingly. Inter Ikea, owner of Ikea's intellectual property rights, has plans for 100 European hotels,...