Non-profit group gives prom dresses to Sandy victims
Superstorm Sandy devastated the city, but it can’t wipe out prom.
Nonprofit group Where To Turn collected over 1,000 prom dresses during a dress expo at Staten Island High School on Saturday for girls whose families fell victim to the storm.
In previous years, Where To Turn has hosted smaller dress-giveaways for Staten Island girls unable to afford prom night. But when Superstorm Sandy forced many families into tighter budgets, Where To Turn expanded its focus to helping girls citywide.
"Right now, people are rebuilding and they don't have enough money to take care of the normal day-to-day things ... things that, you know, kids really shouldn't miss out on," Where to Turn executive director Dennis McKeon told the AP.
The group saw a massive outpouring of support from both individuals -- who donated over 500 dresses -- and businesses, McKeon told amNewYork. Where To Turn received 100 dresses from a New England prom dress manufacturer, 25 dresses from a Hollywood group, and $5,000 worth of hair supplies from Conair. A Staten Island dry-cleaner cleaned the donated dresses at a significant discount.
Prom-going girls claimed over 400 free dresses at Where To Turn’s prom dress expo Saturday, and Where To Turn hopes to host expos in other Sandy-afflicted neighborhoods, McKeon said.
“We’re trying to get in contact with assemblymen from the Rockaways to start and event there,” he told amNewYork.