Target to match key rivals' online prices year-round

Customers walk outside Target's new Harlem store August

Customers walk outside Target's new Harlem store August 18, 2010 in New York City. (Getty) (Credit: Customers walk outside Target in Harlem, New York City. (Getty))

Target said Tuesday it will match on a year-round basis the prices found on the websites of major rivals, Best Buy, Wal-Mart and Toys 'R' Us, its latest tactic to hold onto shoppers focused on price.

The move extends an online price-matching program that Target introduced over the holiday season and that was supposed to last only from Nov. 1 to Dec. 16.

It also comes after Target last week reported flat sales growth in December at stores open at least a year.

While shopping online has grown rapidly in recent years, it still represents a small fraction of overall shopping in the United States.

Target said that throughout the year it will match the price when a customer buys an eligible item at one of its stores and finds the same item at a lower price in the following week's Target circular or in a local competitor's printed ad.


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